Excerpt from Brave New World: Revisited (1958), Chapter 4

I cannot exhaust the various sectors of our society these words apply. Huxley was prescient in his outlook.

“There are two kinds of propaganda — rational propa­ganda in favor of action that is consonant with the enlightened self-interest of those who make it and those to whom it is addressed, and non-rational propa­ganda that is not consonant with anybody’s enlight­ened self-interest, but is dictated by, and appeals to, passion. Where the actions of individuals are con­cerned there are motives more exalted than enlight­ened self-interest, but where collective action has to be taken in the fields of politics and economics, enlight­ened self-interest is probably the highest of effective motives. If politicians and their constituents always acted to promote their own or their country’s long-range self-interest, this world would be an earthly paradise. As it is, they often act against their own inter­ests, merely to gratify their least creditable passions; the world, in consequence, is a place of misery. Propa­ganda in favor of action that is consonant with en­lightened self-interest appeals to reason by means of logical arguments based upon the best available evi­dence fully and honestly set forth. Propaganda in fa­vor of action dictated by the impulses that are below self-interest offers false, garbled or incomplete evi­dence, avoids logical argument and seeks to influence its victims by the mere repetition of catchwords, by the furious denunciation of foreign or domestic scape­goats, and by cunningly associating the lowest pas­sions with the highest ideals, so that atrocities come to be perpetrated in the name of God and the most cyni­cal kind of Realpolitik is treated as a matter of reli­gious principle and patriotic duty.”