(Original): http://www.challies.com/archives/articl … ting-a.php
(Archived): http://www.westerfunk.net/archives/chri … en%20Life/


A friend of mine posted this link under an item I posted recently on Facebook and so I thought it was pertinent to read in itself. It seems secular marketers have moved more and more into the Christian publishing market, and as a result, we are receiving what we “want” to read based on statistical analysis, not necessarily what we need to be reading as believers. We need to take it back for the glory of God, not the glory of profit. www.monergismbooks.com is a great place to start.

It’s not wrong to make money off of a venture in the Christian publishing industry. However, is that the driving motivation for your business? Or is it getting good literature into people’s hands so they will grow in the faith? Pyromarketing techniques in evangelicalism are watering down the Gospel to where there is really no Gospel left at all that resembles anything of what the Scriptures say, or at the very least a three deep reiteration.


I would also like to add as a disclaimer that I do not believe Warren’s book has done no good at all, because it is very likely some people read it who never would have read anything even remotely Christian who then later had a better explanation of the Gospel than Warren’s at their local church (hopefully). So we have no idea what individuals may have been affected. To presume to know so is nonsense.

Now I would also say, along with Paul Washer, that those who say, “But I was saved through that method,” that you weren’t saved through it but probably in spite of it, because many of these methods have so butchered and skewed the Gospel that is beyond recognition of what the Scriptures actually say.

Regardless, this article exposes an area in our Christian culture that possesses an increasingly worldly modus operandi that really is anything but Christian if the Christian publishing companies are all about profit instead of growing people in Christ.